Making a corporate video, safety video or any other piece of video communication is a process where everyone works as a team, at least, that’s the theory. There are times when the client and production house feel as though they are working less as a unit, and more as opposing sides to in trying to achieve a shared vision. What really does go wrong, and what goes right in the production process? From a video producers point of view – here are some key pointers to save stress and hassle along the creative journey.
Tip 1 – Make clear communication your priority.
If you are a client, make it a point to share visual ideas with relevant examples that explain exactly what your production house needs to create. Describing what you’d like verbally or on paper often doesn’t work out. We all imagine things differently. Show and explain visually to save the sweat for those who will be executing your vision, sometimes late into the night.
Tip 2 – Approvals.
Prior to your shoot, make sure that approvals for the video content, scripted words and music are signed-off with the relevant members of your team or superiors before the script is locked-off. Approvals can also take time, so factor extra time for internal feedback that may add extra days to delivery timelines.
Tip 3 – Allow plenty of time for post-production.
Sometimes it’s assumed that editing and effects – as they are the final part of the production process – are quick to get done as the project feels like it’s in the home straight. After the shoot is done, there can be a feeling that the post process will be a breeze – often not the case. Always allow extra time – more than you think you’ll need for post-production efforts. Your final amendments are often more time consuming to work on that you might expect.
Tip 4 – Share the video content
Sharing the video content through the right channel is important. Social media platforms like Youtube, Facebook, Twitter, LinkedIn etc will give your video exposure and help you reach the targeted audience.
The production then is a 2-way process of give and take. Successful video projects are only limited by the amount of planning at the outset.