Corporate video is a powerful marketing tool

Corporate video is a powerful marketing tool that can no longer be overlooked. In fact, comparing video to other marketing tools, one study showed that people are twice as likely to share video content as other forms of content. The social sharing advantages of video don’t stop there: when the word “video” is included in an email’s subject line, it is 19% more likely to be opened. 

What does this data mean for you? Well, if you’re looking for a marketing tool that maximizes social shares, the science indicates that video might be the right tool for you. Moving past simply sharing content, video is also an outstanding tool for creating conversions.

Video’s advantages come into play throughout an online interaction—from the early conversions that begin a relationship, all the way to the end, and to final purchases. Let’s go through the beginning, middle, and end. At the beginning of an online customer relationship, we have: the landing page. Adding a video to your landing page has been shown to increase conversion rates by up to 80% .

Next, in the middle of a potential customer relationship, the customer needs to learn about your product or service. And nearly 70% of people say they would rather learn about a product via a video than text, website, in-person conversation, or even an infographic . Lastly, at the end of an online customer relationship, we have: the purchase, where a whopping 84% of respondents said they have made the decision to purchase a product or service simply based on a video .

These data indicate that video is a marketing tool that can carry a customer from noticing your brand, through learning about your brand, all the way to a final business transaction, with substantial success rates. Despite the documented advantages of using corporate video as a marketing tool, some marketers still haven’t incorporated video into their toolkit yet. One common reason ( shared by about 17% of non-video marketers ) is that the marketers don’t know where to start.

Is that how you’re feeling? Don’t worry: Offing Media is here to help! Offing Media is a leading corporate video production house in Singapore. Email us at now to learn more.


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