Product Video


Online sales are beginning to overtake in-store purchases for many product categories, and this growth can be partly attributed to product videos. Today consumers expect to see detailed information about a product on your website, along with a compelling product video that will motivate them to purchase.

A good product video is customer-focused, so instead of just highlighting your product’s features, the video demonstrates how the product will benefit the customer. Successful product videos have a clearly defined goal, know their audience and deliver their message with the appropriate tone.

So how can you produce compelling product videos that work for you? Here are some helpful tips to consider before you start:

Define Your Objectives

Having clear goals is so important. Your main objective could be more sales, demonstrating how your product or service works, or just increasing market awareness. An excellent way to approach goal-setting is to consider – what is the problem you are trying to solve?

Identify Your Audience

Will your video be aimed at new or existing customers? Are your clients primarily consumers or other businesses? These are the factors you need to consider when identifying your target audience. Once you know who you are talking to, you can start developing a message that ‘speaks their language’.

Create a Script & Storyboard

Even the most simple product video will benefit from a script and a storyboard. These working documents are essential tools for deciding what you will say and what the viewer will see. You can easily distribute the script amongst staff for feedback and amendments, which is a lot more cost-effective than having to re-shoot your video!

Put Your Team Together

At this point, you might want to consider who will produce your product video. While it is feasible to do it in-house, most companies benefit from bringing in professional video producers, who have the skills and experience to take your video to the next level. Offing Media make product videos in Singapore, using their dedicated studio space to achieve superior results. They partner with many companies in Singapore and internationally, helping them develop e-commerce solutions.

Encourage your Customers to Act

Ultimately, a product video should motivate the viewer to take further action, whether it be subscribing to a newsletter, visiting your website or clicking ‘Buy Now’. You should add the call to action (CTA) at the end, but it can be helpful to include cues to the CTA in the video itself, for example: “Stay tuned for a special offer at the end of this video”.

Distribute Your Video

After all the effort you’ve put into your product video, you’ll want as many people to see it as possible. So make sure to add your video to your social media channels, email marketing content, and third-party e-commerce sites.

Some other useful tips when creating a video to promote your product:

•Keep it brief – online attention spans are short!

•Keep it simple – focus on one key message

•Provide sub-titles – often people watch videos without audio.

For professional video production in Singapore, talk to the experts at Offing Media.


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