It is no longer astonishing that the average person will spend more than eight hours a day in front of a screen. Computers at work, TVs at home, smart phones, tablets, digital billboards, the list is long. Employees now expect that video will be a part of a company’s communication strategy, and for good reason. When executed properly, video saves time and money, it has the ability to inspire and motivate, and its success can be measured accurately.
1. Time – You save it. Video is an excellent way to express a complex message in a short amount of time. Not to mention that when collaborating with a professional production company, a video can be created very quickly, saving you time and money. Video can also be distributed to thousands with one mouse click.
2. Impact – Video simultaneously communicates to two senses: sight and hearing. And, by adding text to video, a third layer of communication can be achieved.
3. Reach – A video can be distributed globally with the touch of a button. By adding subtitles or a voiceover, one video can reach many thousands of employees, in multiple languages, across multiple platforms such as, a video conference, at a workstation, or in a presentation.
4. Emotion – When was the last time you got excited reading a fiscal report? When properly produced, video has the capability of inspiring emotion. It can be used as a motivational tool and act as a catalyst for creating a positive work environment.
5. Cost – There are a number of ways video can be a cost saving solution. Lower your carbon footprint and cut paper costs by use issuing a video report. Rather than spending money on postage, send emails or text messages containing an embedded video or video links. Video footage can also be recycled. Use the same footage multiple times in different videos and receive great ROI.
6. Analytics – How many people watched the video? How many people shared the video? How did they share it? Who did they share it with? Did the video reach its target market? Has the video sparked discussion? Using tools such as Google Analytics videos can be tracked and accurate data collected. The same cannot be said for many traditional forms of media.
7. Accessibility – Almost everyone with a computer, smart phone, or tablet can, and does access video. Not only are there search engines dedicated to video (YouTube being the prime example), but smart companies are developing unique video content for different viewing platforms. A video developed with a smart phone in mind as its preferred viewing platform, is going to look and feel different than a video meant to be viewed via projector in a corporate presentation.
8. Staying Current – It has become increasingly important to businesses large and small to stay abreast of the communication innovation, which includes social media. Tweet or die trying. Video is a product than can be disseminated across all the latest communication channels and demonstrates to employees and the public that your company is not going to be left behind.
9. Transparency – Whether you are sharing department updates within your company, or demonstrating to customers how your company works, video can act as a window into your operations and answer questions. Simply put, video is a genuine way to build the trust of your employees and the public.
10. Tangible Value – Video is an easy way to show stakeholders, or investors how their dollars are being put to good use.
Souce: Asfar Rizvi