Executive Summary
- Offing Media provides social media videography services for Singapore businesses across Instagram, LinkedIn, TikTok, YouTube and Facebook — producing scroll-stopping short-form and long-form content for B2B and B2C brands.
- Social media video packages start from S$1,500 per video for a single-format shoot and from S$3,500 per month for ongoing monthly content programmes.
- Clients include Shopee Singapore, Carousell, NTUC Fairprice, and Samsung — across retail, technology, hospitality and consumer sectors.
- Every project is shot, edited and delivered in platform-optimised formats — 9:16 for Instagram Reels and TikTok, 1:1 for feed posts, 16:9 for YouTube.
- Get a social media video production quote — we respond within 24 hours.
Most Singapore marketing managers know they need more social media video. The question is almost never whether to invest — it is how to find a videography partner who understands the production requirements of each platform, can turn around content at the pace social media demands, and produces work that actually performs rather than filling a content calendar.
Offing Media’s social media videography service is built for this specific brief. We produce platform-native video content for Singapore businesses — shot professionally, edited for the format you need, and delivered on a timeline that keeps your marketing calendar moving.
What social media videography services does Offing Media offer?
We produce social media video across five platforms, each with distinct format and content requirements.
| Platform | Primary Formats | Optimal Length | Key Use Cases |
|---|---|---|---|
| Reels, Stories, Feed video | 15–60 seconds | Brand awareness, product showcase, behind the scenes | |
| Native video, Sponsored video | 30–90 seconds | Thought leadership, employer brand, B2B campaigns | |
| TikTok | Short-form video | 15–60 seconds | Brand personality, product education, trending content |
| YouTube | Long-form, Shorts | 60 seconds / 5–15 minutes | Product demos, tutorials, corporate storytelling |
| Feed video, Stories, Ads | 15–120 seconds | Lead generation, retargeting, community content |
We do not produce social media content using a one-size-fits-all approach. A LinkedIn video for a professional services firm in the CBD has entirely different requirements from a TikTok product showcase for an e-commerce brand. Platform, audience and objective drive every production decision.
Social media video production pricing in Singapore
Social media video production costs in Singapore vary based on the number of videos, shoot duration, editing complexity and whether a monthly retainer or project basis suits your needs better.
Single video production: S$1,500 to S$4,500
A single professionally produced social media video — including half-day shoot, editing, captions and delivery in up to three platform formats — typically falls in this range. Talking head pieces and interview-format content sit at the lower end. Multi-location shoots, on-screen graphics, motion graphic elements and multiple talent on-screen move toward the higher end.
Monthly social media video retainer: S$3,500 to S$8,000 per month
For Singapore businesses that need consistent content volume — four to eight short-form videos per month — a monthly retainer programme reduces the per-video cost significantly. Retainer clients receive a dedicated shoot day each month, a consistent editing style, and priority turnaround on urgent content requests. This model works particularly well for retail, F&B, hospitality and e-commerce brands. See our full guide to video marketing packages in Singapore for a detailed breakdown of what each tier includes.
Social media video ad production: S$2,500 to S$6,000 per campaign set
Performance-focused social media video — produced specifically for paid distribution on Meta, LinkedIn or TikTok — requires additional consideration around hook structure, call to action placement and platform-specific ad specifications. Offing Media produces social media ad video with performance intent, not just visual polish. Read more about how we produce video ads that reduce CPC for Singapore businesses.
Short-form video — the format every Singapore marketing team needs now
Short-form video under 60 seconds is the highest-performing content format across every major social platform in 2026. Instagram Reels, TikTok and YouTube Shorts all algorithmically favour this format, and LinkedIn has introduced its own short-form video feed.
For Singapore corporate and SME marketing teams, short-form video presents a specific challenge: the format rewards authenticity and speed, but your brand standards, legal review processes and production quality expectations are built for longer-form work.
Offing Media’s short-form social media videography service bridges this gap. We produce short-form content that is professionally shot and edited — not smartphone footage with a filter — while maintaining the pacing, hook structure and native feel that makes short-form video perform on platform. For a detailed breakdown of formats, posting strategy and what to expect from a short-form production programme, see our guide to short-form video production for Singapore corporate and SME social media.
How a social media videography project works at Offing Media
Step 1 — Brief and content plan We start with your content objective — brand awareness, lead generation, product education, employer brand — and map it to the platforms and formats that will achieve it. For retainer clients, this becomes a monthly content planning session.
Step 2 — Script and shot list Every social media video, even a 15-second Instagram Reel, starts with a written plan. We draft the script or talking points, confirm the visual approach and agree the shot list before the crew arrives on set. This prevents wasted shoot time.
Step 3 — Production Our crew arrives with the right equipment for the format — we do not over-engineer social media shoots. A brand awareness Reel for Instagram does not need the same kit as a broadcast TVC. We shoot efficiently and cover the angles needed for all platform variants in a single session wherever possible.
Step 4 — Editing and platform optimisation Each video is edited to the specific requirements of its platform — aspect ratio, caption style, pacing, and audio mix for auto-play. You receive separate exports for each platform format, ready to upload without further adjustment.
Step 5 — Delivery and posting guidance We deliver final files with recommended captions, hashtag guidance and optimal posting time recommendations based on your audience location and platform. For retainer clients, we can schedule and publish content directly through your social media management tool.
Related resources
- Social media video marketing services in Singapore — strategy, production and distribution
- Short-form video production for Singapore corporate and SME social media
- Video marketing packages in Singapore — what is included and how to choose
- Video remarketing production in Singapore — retargeting ads that bring buyers back
- Advertisement and marketing video production — the complete guide (Parent pillar)
Frequently asked questions about social media videography in Singapore
How many social media videos can Offing Media produce per month? Our standard retainer programmes produce four to eight short-form videos per month for Singapore clients. Higher-volume programmes are available for retail and e-commerce brands with daily content requirements — these are priced on scope. A typical monthly shoot day produces six to ten short-form pieces depending on complexity and script length.
Do you provide social media videography for B2B companies or only consumer brands? Both. Offing Media produces social media video for B2B technology companies, professional services firms, financial institutions and industrial companies — alongside consumer retail and hospitality brands. B2B social media video for LinkedIn and YouTube requires a different content approach from consumer Instagram content, and our team produces for both environments.
Can Offing Media produce social media video in Chinese for Singapore’s Mandarin-speaking audience? Yes. We produce social media video content in English, Mandarin, Malay and Tamil. Mandarin-language social media content is particularly relevant for Singapore’s Chinese-speaking consumer segments and for brands targeting Mainland China through platforms including Weibo, Xiaohongshu and Douyin. All language versions are produced with professional on-screen talent or voiceover artists.
What is the turnaround time for a social media video in Singapore? A single social media video — from approved script to final delivery — takes five to seven business days at Offing Media. Rush turnaround in two to three business days is available for retainer clients and for time-sensitive campaign launches. Monthly retainer content is delivered on a fixed weekly or fortnightly schedule agreed at the start of the programme.
Need social media video content that actually performs?
Whether you need a one-off campaign video or a consistent monthly content programme, Offing Media’s social media videography team is ready to discuss your brief.
Get a social media video production quote — we respond within 24 hours