The look and style of your video can play a big part in how well your audience receives it. Sure, it needs to look good, but it also needs to look appropriate. Knowing the intended audience and the subject matter will help you set the correct tone for your video. Crazy angles and fast cuts might be perfect for promoting a rock concert, but a video for a luxury spa retreat will require a different approach.
In this article, we’ll look at some of the popular visual trends in video production, but first, it’s helpful to think about the ways you can apply a visual ‘look’, including:
The editing. What works best – fast cuts and lots of movement (e.g. handheld camera)? Or is it more leisurely, with longer shots and gentle transitions?
The colour grade. Are you going for natural colours or a more distinctive look—perhaps even monochrome?
The titles and graphics. Elements such as typefaces, animations and even captions have a significant influence on the overall look.
The format. Are you producing a traditional 16:9 horizontal video? Or will it be 9:16 vertical or square format for social media? Vertical formats require an entirely different film-making approach that can be effective when done well.
Seven Visual Trends for Video Production in 2020
Here are some creative visual techniques that help make videos unique and memorable:
Text-heavy videos with large artistic fonts and quirky animations can have a high impact, particularly on social media, where many videos are viewed without sound. There is no need to accept basic lower third captions when you can inject creativity into this text and make it a feature of your video.
Strong Colours. Whether it’s a bold colour grade, or the use of coloured LEDs to light a scene—there is a strong trend in using vibrant colour schemes to stand out. Your choice of colour palette can subconsciously influence your viewers and their emotional response to your video.
2D animation. Restrictions caused by the Covid-19 pandemic have resulted in greater use of simple 2D animation to deliver video content. From data visualisations to explainer videos, 2D animation is a cost-effective approach that doesn’t require filming on location, so you can focus your entire budget on post-production.
User-generated Content. Showcasing videos created by your audience is a powerful way to build interest in your product or service and build a community of followers. The quality of video captured by smartphones improves every year, so it makes sense to embrace this vast resource of video content.
Live Streams. Another by-product of the pandemic is the huge increase in live-streamed content. Live-streamed videos are popular because viewers are hungry for information and don’t want to miss out on the latest news from your organisation. Livestream recordings are a valuable resource that can be edited and re-used for other applications as well.
Micro Content. Ultra-short form videos are dominant on social media and are highly effective as embedded videos or gifs on company websites. If you’re looking to deliver a single key message and motivate viewers to act immediately – micro-videos are the way to go.
Many companies and brands are striving for a more authentic message, and this is being expressed visually through content that is more down-to-earth and relatable. 2020 has been a challenging year for communities around the world, and this is being reflected in videos with a retro feel—harking back to times when life was less complicated.
At Offing Media, we work with our clients to achieve video content that is consistent with their branding and audience. For high-end professional video service talk to the team at Offing Media
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