For advertising real estate in Singapore, nothing beats some solid video production. The new worlds opened up by producing a real estate video are varied, powerful, effective.
Video is the most experiential and informative tool at your disposal, and this is of particular value in real estate. Why? Well, in the end, it is doubtful that someone will buy a property without first visiting it, seeing it first-hand, experiencing what it’s like to be there. But with video, we are closer than ever to giving potential buyers that experience from the comfort of their own homes and offices in Singapore!
This is vastly different from seeing photos of a property. While photos give you a very general sense of how a property looks, its color scheme, the overall idea of its design, and what is physically there, a lot is inherently missing in terms of how the different elements of a space work together. Ultimately, someone who has only seen pictures of a property will have many blank spots in their mental image of the space and have lots of questions that can only be answered by seeing the property themselves. Until now; until video.
Video gives potential buyers a much more complete “feel” for the space. With photos, you see one particular angle of a room, and maybe mentally try to combine that with a second angle from a second photo (and then to properly place all of that, using the mental map you came up with after looking at a floorplan). But in a video tour, you experience the space, you see how all the angles fit together, how you get from one room to another and don’t even need a map to understand the layout. A video is visceral and effortlessly understood. And it allows a potential buyer to almost take a tour of the space with the click of a button.
Moreover, real estate video production gives potential buyers an understanding of where the property is in Singapore, and how it interacts with the neighbourhood around it. A great example of this is the video above, in which you get a thorough understanding of the larger area around the properties, and how they fit into it. If you would like to explore real estate video production possibilities in Singapore, contact Offing Media at info@offingmedia.com now!
We’re a leading real estate video production company in Singapore, and can help you maximize your real estate listings’ reach.