Benefits of hiring a video production company in 2023

Video content is now the leading form of digital marketing, making it crucial for your business to have professional and high-quality videos to stand out among competitors and leave a lasting impression on customers. The quality of your video marketing affects customer perception of your business, making it more important than ever to do it right in 2023. Here are several reasons to consider hiring a professional video production company to enhance your company’s promotion efforts.

Maintaining Relevance

With a 63% surge in businesses using video as their main form of promotion, it’s crucial to keep up with competitors and remain relevant by showcasing polished and professional videos. Great video content not only informs customers about your products/services but is now a necessity to stand out in a crowded market. Don’t fall behind. Hiring a professional video production company is the key to producing high-quality videos.


The temptation to save money by filming on a phone instead of hiring a professional video company may seem logical, but it can ultimately harm your business’s image and reputation and drive potential customers to competitors. Poor quality videos reflect badly on your company and can negatively impact your sales. Investing in high-quality video marketing can drive significant growth for your business in 2023.

High Return on Investment (ROI)

The quality of your videos and the effectiveness of your message determine your ROI in video marketing. 86% of marketing professionals use video and 78% reported increased sales due to its use. Hiring a professional video production company, rather than filming on a phone, can result in a higher return. Results may vary based on the cost of the item being promoted and the conversion rate, but a well-made promo video can drive substantial revenue growth.

Increase your sales

Demonstrating your product or service in action through video makes it more appealing and attractive to potential customers. Videos are more engaging than still images and can greatly impact conversion rates and sales. 8 out of 10 professional marketing videos have a positive effect on sales, and viewing a high-quality sales video increases the likelihood of making a purchase by 85%.

Professional Video Production

For a professional and effective video marketing strategy, filming with a phone is not the way to go. The amateur look of a homemade video can negatively impact the image of your company, appearing small or unprofessional. A video production company has access to professional equipment and the expertise to ensure your videos have high-quality visual and audio elements. With expertise in lighting and audio production, a video production company can create a polished final product. The time and skill required for editing should not be underestimated, making a professional videography company a must for a successful video marketing campaign.

Efficient utilization of time

Creating high-quality video marketing content involves a lot of time and effort, not just during production but also in pre production and post production. In today’s fast-paced business world, time is a valuable commodity, and outsourcing  to a video production company can save you a significant amount of it. This way, you can concentrate on other aspects of your business while the professionals handle your video marketing needs.

Which video production firm should I choose?

Choosing the right video production company is crucial. Opt for a local firm specializing in video marketing and corporate videography, like Offing Media. With our expertise in the field and multiple accolades, we can ensure a successful outcome for your business. With years of experience, state-of-the-art equipment, and a team of expert videographers, we’ll craft professional, impactful videos that will boost your sales and make your brand stand out. Don’t settle for amateur videos that don’t deliver results – choose Offing Media today. Contact us now to schedule a free consultation and see how we can help you achieve your goals in 2023.

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