CORPORATE VIDEOGRAPHY Ι CORPORATE VIDEOGRAPHY SINGAPORE Ι CORPORATE VIDEOGRAPHER
Making a corporate video is more than just hiring a corporate videographer and ticking off some shots in a script. For best results, some time and thought need to be given to the lighting set-ups at each location. While cameras are now so sensitive that filming in low light conditions is much easier than ever before, the use of light to help tell your story can’t be overstated.
Light, from a cinematographers’ point of view, is at the core of storytelling.
The quality, quantity and, positioning of light in a scene will help viewers determine production values in what they are seeing. The subtleties of lighting belong to the highest end filmmaking pros, but can also be adapted on a budget to suit corporate video production.
How can lighting improve production values? Simply put, by having enough to suit the scene. At the most basic level, always ensure your production budget can cover a decent lighting set-up to cover both interviews and larger spaces as required. There is nothing worse than having too little light leaving interviewees talking in shady rooms, or against burnt out windows. Too little lighting is a symptom of penny-wise, pound-foolish. Don’t stint on having extra lighting that leaves your video underperforming.
Not all lighting tricks require a lot extra cost however. To break up a large washy source across a background, the light can be broken up with a ‘gobo’ or cucoloris. This is a frame with patterned shapes or lines cut into it that is inserted between the source and subject. It helps soften and break-up a flat background with light and shadows very cost-effectively. Ring lights placed before the camera are a fast way to bring light to subject that flatter the face with an even spread of illumination.
LED lights now brings truly white light into the filmmaking space. LED panels are foldable, or come in vertical tubes for easy carrying and faster set-ups on location.
The most simple lighting outdoors of course is by reflecting and bouncing the sun onto your subject. Be careful however, not to blind your subject with an intense white reflector but place a layer of diffusion paper over your reflector to minimise sun glare.
Video lighting is an art that takes time and care, but the results are worth the investment of a little extra money spent and the time it takes to make it look great.
If you are looking for hiring an experienced corporate videographer, please get in touch with us.