Interview video is a powerful way to engage your audience.—And this is the case whatever your audience may be. There are a variety of uses for interview videos, and a multitude of advantages.

For instance, interviews with employees can be useful to multiple target audiences. First, there is the target audience of the potential customer. In which case, an employee interview video helps to show your potential customers the values and corporate culture of your company. Since it is well known that customers are more likely to buy from someone they trust, if you start to create that trust through open video interviews with employees, you will encourage more sales.

An employee interview video can also be beneficial regarding the target audience of potential employees. Honest employee interviews can help convey the culture of your corporation—which can help potential employees know whether or not they would be a good fit for your business culture. If you have put effort into cultivating a wonderful working environment, employee interviews can showcase this to potential employees, and attract qualified candidates to your staff.

In addition to employee interviews, you can produce video interviews with customers. Which will attract even more customers. Potential customers are looking for assurance that your services are worth the price. But they won’t get that assurance from anything you say—they know that you support your company. Instead, they need assurance from an objective third party—such as found in a customer video interview  Because viewers can actually see who’s talking and get to know them a little bit, a customer video interview is far more effective than a simple text review at giving your potential customers assurance in your brand.

Be creative in your choice of who to interview. You can even make a video of an interview with your CEO or founder, with first-hand information about the inspiration for, the purpose of, your organization.

As you can see, the versatility, efficiency, and personal nature of so-called “talking head” videos can be used for a wide variety of purposes, including general information, enhancement of brand awareness, boosting sales, or increasing recruitment.

We produce dynamic, engaging interview videos cost-effectively. For more information about interview video production, contact us now at info@offingmedia.com.