Seven visual trends in video production

The Look and Style of Your Video: Key to Audience Engagement

The visual appeal of your corporate video can significantly influence how effectively it engages your audience. It’s not just about looking good; it’s about being appropriate and resonant with your viewers. Understanding your audience and subject matter is crucial in setting the right tone for your video. For instance, dynamic angles and quick edits might be ideal for a high-energy event promo, but a luxury spa retreat might benefit from a more serene and polished visual approach.

Current Visual Trends in Corporate Video Production

Before diving into the latest trends, consider the elements that define the ‘look’ of your video:

• Editing Style: Choose between quick cuts and dynamic movements or a more measured pace with longer shots and smoother transitions, depending on your message.
• Color Grading: Decide whether to use naturalistic hues or opt for a distinctive palette, including monochrome, to set the mood.
• Typography and Graphics: The right choice of fonts, animations, and captions can significantly enhance your video’s impact.
• Video Format: Whether it’s the traditional 16:9 format or a 9:16 vertical frame for social media, each choice requires a tailored filmmaking approach.

Seven Visual Trends for Video Production in 2024

1. Bold Typography: Large, artistic fonts and dynamic animations make text-heavy videos particularly impactful, especially on social media platforms where many viewers watch without sound.

2. Vivid Colors: Strong, vibrant color schemes are becoming increasingly popular, helping videos stand out and evoke specific emotional responses.

3. Advanced 2D and 3D Animation: As remote production has become more common, there’s been an uptick in using sophisticated 2D and 3D animations to explain complex topics clearly and engagingly.

4. User-Generated Content (UGC): Integrating UGC can create authenticity and foster community among users, tapping into the ever-improving quality of smartphone cameras.

5. Live Streaming: The rise in live streaming continues as audiences seek real-time engagement. These videos can later be repurposed to extend their lifespan and reach.

6. Micro Content: Short-form videos, sometimes just seconds long, are perfect for capturing attention quickly and are effective on both social media and embedded on websites.

7. Authenticity and Nostalgia: Reflecting a yearning for simpler times, especially post-pandemic, there’s a growing trend towards content that feels down-to-earth and relatable, often with a nostalgic twist.

At Offing Media, we specialize in aligning our video production services with your brand’s identity and audience preferences. For state-of-the-art corporate eLearning video production that truly resonates with your target viewers, consult with our expert team. Engage, educate, and inspire your employees with video content crafted by Offing Media.