Television Commercial (TVC) Production
Full-scale television commercial production for MediaCorp channels, cable and digital broadcast in Singapore and the region. TVC production requires broadcast-quality camera and lighting equipment, a full production crew and post-production mastered to broadcast specifications.
Singapore’s TVC market is dominated by major consumer brands — retail, F&B, financial services, automotive and telecommunications — but B2B companies commissioning TVCs for brand awareness campaigns are increasingly common, particularly in the technology and professional services sectors.
TVC production involves creative development (concept, script, storyboard, casting, location), production (filming), and post-production (editing, colour grade, VFX if required, audio mix, broadcast mastering). The timeline for a standard 30-second TVC from approved concept to broadcast-ready master is six to eight weeks.
Brand Film
A longer-form commercial production — typically 90 seconds to three minutes — that communicates your brand’s values, positioning and story rather than a specific product or promotion. Brand films are used on websites, at presentations, as part of investor relations materials, for award submissions and as anchor content for digital marketing campaigns.
The distinction from a company profile is one of intent. A company profile describes what you do. A brand film communicates why you do it — the values, the culture, the perspective that distinguishes your organisation from competitors who offer similar services.
Social Media Video Production
Video produced specifically for social media distribution — optimised for the format, pacing and viewing behaviour of each platform. Social media video is not simply a shorter version of a TVC. Instagram Reels, LinkedIn native video, TikTok content and YouTube Shorts each have distinct creative requirements, aspect ratios and audience expectations.
Offing Media produces social media video for Singapore businesses as standalone commissions and as ongoing monthly content programmes. Our social media video clients include consumer brands, technology companies, retail operations and professional services firms running consistent social content programmes.
For a detailed breakdown of formats, pricing and production programmes, see our social media video production services guide and our social media video marketing guide.
Short-Form Video Content
Short-form video — under 60 seconds — is the highest-performing organic content format across Instagram Reels, TikTok, YouTube Shorts and LinkedIn’s short-form video feed. For Singapore corporate and SME marketing teams, short-form video presents a specific challenge: the format rewards authenticity and speed, but your brand standards require professional production quality.
Offing Media produces short-form video that is professionally shot and edited while maintaining the pacing and native feel required to perform in platform algorithms. For corporate and SME-specific short-form production, see our short-form video production for Singapore businesses guide.
Digital Advertising Video
Video produced for paid distribution — Meta (Facebook and Instagram) ads, LinkedIn Sponsored Content, YouTube pre-roll, Google Display Network video and programmatic digital advertising. Performance-focused digital ad video is structurally different from brand or organic social content.
A digital ad video must achieve three things in the first three seconds: stop the scroll, establish brand recognition and communicate a clear proposition. Failure at any of these three points means the buyer skips or scrolls past before the message is delivered.
Offing Media produces digital advertising video with performance intent — structured for the hook, message and call to action sequence that achieves the lowest cost per result for your campaign objective. See our guides to video remarketing production in Singapore and how video ads reduce CPC for Singapore businesses.
Video Marketing Packages
For Singapore businesses that commission commercial and social video on an ongoing basis, package arrangements reduce per-project cost and ensure production capacity is reserved for your content calendar. Offing Media offers structured video marketing packages covering specified monthly video output, platform formats and delivery timelines.
For a full breakdown of package tiers and what each includes, see our video marketing packages Singapore guide.
Product Launch Video
A product launch video is a specific commercial production — designed to generate excitement and communicate the product’s key proposition at the moment of launch. It is typically the anchor content of a launch campaign, shown at launch events, embedded on the product landing page and used as the primary creative in digital launch advertising.
Product launch video production requires close coordination between the marketing, product and communications teams — the messaging, the visual treatment and the call to action must all align with the broader launch campaign framework before filming begins.
Event Promotional Video
Promotional video produced to market an upcoming event — conference, exhibition, awards ceremony, product launch — or to recap and promote a past event for attendance at future editions. Event promotional video is used in email marketing, social media campaigns and conference website content.
Offing Media frequently produces event promotional content alongside our event video recording service, using footage from the current event to produce promotional material for the next edition.
Testimonial and Case Study Video for Marketing
Client testimonial and case study video positioned as marketing content rather than as sales support material. When produced for paid distribution and organic social, testimonials require a different creative approach from sales-cycle testimonials — shorter, more emotionally led, optimised for sharing.
For the full testimonial video production service, see our testimonial and case study video production page.